Leader
Overview
As a UX leader with over 15 years of experience, I’ve shaped design teams across startups and enterprises, fostering a culture where design is integral to business success. My leadership philosophy centers around collaboration, mentorship, and empowering designers to think strategically.
"Leadership is the capacity to translate vision into reality."
– Warren Bennis
This principle has guided my approach, ensuring that design not only serves users but also drives business value. Drawing from my experiences, I’ve created a Design Leadership Handbook, a resource that distills key insights and frameworks I’ve developed over the years to scale UX teams, drive innovation, and align design with business goals.
Process
Building a Culture of Collaboration
In each organization I’ve worked with, my priority has been fostering a culture where UX designers are deeply integrated with product, engineering, and business teams. By shifting team structures to emphasize cross-functional collaboration, I’ve enabled designers to contribute earlier in the product development cycle, ensuring that user insights guide key decisions from the beginning.
Scaling UX Operations
A key aspect of my leadership approach across various companies has been operationalizing design processes to scale effectively. I’ve led efforts to build unified design systems that bring consistency across teams in different locations. By establishing regular design critiques, workshops, and implementing frameworks from my Design Leadership Handbook, I’ve provided teams with structured, scalable processes that are adaptable to both large-scale projects and rapid iteration.
Empowering Designers through Leadership
In every role, my focus has been on servant leadership—mentoring designers and providing the support they need to thrive. Through regular 1-on-1s, I’ve helped designers set and achieve personal growth goals while fostering their strategic thinking. By empowering individuals, I’ve cultivated teams that not only deliver high-quality design work but also drive innovation and contribute to broader business objectives.
Outcome
My leadership efforts have resulted in thriving UX practices across multiple organizations, contributing to significant revenue growth through user-centered design.
By implementing scalable design systems and fostering collaborative cultures, my teams have consistently delivered impactful solutions across complex projects.
The Design Leadership Handbook has also become a key resource within these organizations, guiding both new and experienced designers to align their work with business goals while maintaining a focus on the user.
Through this approach, I’ve been able to grow teams and scale design operations across geographies, delivering consistent, high-quality results.