Designer
Overview
My design work is driven by a user-centered approach, ensuring that every product is intuitive, functional, and aligned with both user needs and business goals. I believe that design should simplify the complex and solve real user problems while also driving measurable outcomes for the business. Over the past decade, I’ve designed solutions across healthcare, e-commerce, and enterprise platforms, always focusing on creating scalable systems that adapt to evolving needs.
“Design is thinking made visual”
– Saul Bass
By combining deep user research with thoughtful design execution, I translate insights into tangible, impactful products. I follow an iterative design process, starting with research to identify needs and pain points, progressing through wireframes and prototypes, and rigorously testing to ensure usability. Collaboration with cross-functional teams is essential to refining designs based on both user input and business objectives.
Grounded in ISO 9241-210 (Human-centred design for interactive systems), my process prioritizes flexibility, allowing for quick pivots based on new information, while still adhering to core design principles. Continuous usability testing and user feedback loops ensure that every decision is informed by real-world use cases, making the final product more intuitive and aligned with user expectations.
Projects
Babson Diagnostics
At Babson Diagnostics, I led UX design within a small, agile product team, focused on revolutionizing blood testing for consumers. As the primary UX designer, I collaborated closely with product management, engineering, and marketing to create user-centered digital products. Using Figma and FigJam, I developed a comprehensive design system and crafted intuitive interfaces for both desktop and mobile applications.
My role included designing the e-commerce and appointment booking experiences, as well as simplifying complex medical data into accessible lab reports and managing the UX for two key websites: the BetterWay service brand site and the Babson Diagnostics corporate site. These efforts supported our customer acquisition and engagement strategies. Show are examples of the customer flows and websites that I designed to enhance user experience and drive business growth.
Navio
At Navio, I worked alongside one other designer as part of a small startup supporting cancer patients and diagnostic study participants. I conducted research, recommended strategy, and executed designs through collaboration with product management and engineering.
I used Figma and FigJam as my primary design tools, and Usability Hub for agile testing. Through my work, I supported oncology care providers who used our desktop application to manage patients and care plans, and I supported patients and study participants who used our mobile web app.
Our main value proposition was our thoughtful and efficient care plan creation tool and our longitudinal patient engagement platform. Following are some examples of our desktop and mobile app as well as our website that supported our acquisition and activation efforts.
Optum
At Optum, I led a team of amazingly talented designers in Austin, Texas as part of the User Experience Design Studio within Optum. Our mission was to help people live healthier lives and to help make the health system work better for everyone.
As part of UXDS, the Austin team is a cross functional group of generalists and specialists. We worked as a product and services team within the organization, partnering with leaders throughout United Health Group (parent company) to deliver outcomes aligned with business needs.
The Advisory Board
I started my career at The Advisory Board as the fourth designer at the company, and was quickly assigned as Lead Designer for a healthcare market analytics tool called Market Advantage. While I don't have any screenshots that I can share, you can see a promotional video for Market Advantage under the Optum brand below.
Later, as a Director of User Experience at The Advisory Board, my role was to provide UX leadership to an incredibly talented team of designers, drive cross functional initiatives across the firm, and ensure that we were delivering the right solution to the right person at the right time.
Outcome
I’ve led the design and launch of multiple platforms, significantly impacting both user satisfaction and business outcomes.
At Babson Diagnostics, my work led to a 204% above industry-average NPS score of 79 and a 20% increase in user satisfaction.
At Optum, the scalable design systems I developed contributed to over $125M in annual revenue and improved team efficiency by ensuring consistency across multiple locations.
My design efforts at Navio focused on mobile-first tools that drove rapid patient engagement, enhancing accessibility and usability for both patients and clinicians.
At The Advisory Board, my designs supported strategic decision-making and drove $60M+ in revenue annually.
Across these roles, I’ve consistently demonstrated how user-centered design can solve real problems while delivering measurable business value.